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Social marketing is a pliable approach, all the time more being used to attain and sustain activities related to a range of communal issues and topics. First, its main aim is to attain a exacting 'social good' (rather than marketable benefit) with exact behavioral goals clearly known and besieged. Secondly, that it is a methodical process phased to tackle short, medium and long-term issues.
Finally, that it utilizes a variety of marketing techniques and approaches.

Key Features of Social Marketing

The following six features and concepts are keys to considerate social marketing
  • Customer or user orientation A strong ‘customer’ course with importance attached to understanding where the customer is starting from, their knowledge, attitudes and beliefs, along with the social context in which they live and work.
  • Behavior and behavioral goals  Clear focus on understanding existing behavior and key influences on it, alongside developing clear behavioral goals, which can be divided into actionable and measurable steps or stages, phased over time.
  • 'Intervention mix' and 'marketing mix' Using a range (or 'mix') of different interventions or methods to achieve a particular behavioral goal. When used at the strategic level this is common referred to as the 'intervention mix', and when used operationally it is described as the 'marketing mix' or 'social marketing mix'.

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Social Marketing | Social Media Marketing | Marketing Company | Internet Marketing | Social Marketing UK